A sports garments store based out of Mumbai. Their main target is to provide a next generation shopping experience to their clients.
They approached us for their recently opened branch in Bandra where they wanted to provide their clients with an unique shopping experience; wherein each of the customers will be provided with a tablet. In which they can choose and select any category they are looking for, and also go for customisation (If Needed).
They recently opened branch in Bandra where they wanted to provide their clients with an unique shopping experience; wherein each of the customers will be provided with a tablet. In which they can choose and select any category they are looking for, and also go for customisation.
Before we started we gave plenty of time to analyse their business and what exactly their needs are. In that process we spend a most of the time with their marketing guy who exactly break down the target audience and market they are targeting. Based on that we prepared our strategy.
- Target group age-22 to 40 years
- User friendly software for the selection of products
- Customisation of the selected product
- The app should be very minimalistic
- World cup is starting soon.
Based on our target audience and brand identity we defined some colors; which will go with the band and fulfil all its requirements.
The selection of font was the only easy thing we did. As the brand is more of sports we went for “ BOLD and STUBERN “ fonts.
Yes like all others we also had created wireframes for the same but as we were lacking in time; the wireframes were done in pen and paper only. UI designs were designs were directly created few of them has been shown.
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An established User Experience Designer who loves to get his hands dirty with digital values of colors and interfaces.
Designing for self since 2008, and for customers since 2014.