A car racing organisation, who value life over everyting came to us. Their main target was not only to monitor racess but also to keep a track on the health of the racer and his vehicle.
The main thought was " We need to avoid accidents in or out of racing tracks ". The design needs to be made for two platforms; First is for the dashboard of the racing cars, and the other one is for the mobiles.
The main thought was “ We need to avoid accidents in or out of racing tracks “. The design needs to be made for two platforms; First is for the dashboard of the racing cars, and the other one is for the mobiles.
The people of the company certainly helped us a lot in respect to learn and understand the sector which we were about to cater. We spend almost 4 days with the technical team, 2 days with the racers and their respective manager.
- Record the statistics of the car to know the condition of the vehicle
- Record the statistics of the drivers also thus accidents can be avoided and certain actions can be initiated.
- In a race event, tracking the vehicle and getting to know the position and status of the team
Based on our target audience and brand identity we defined some colors; which will go with the band and fulfil all its requirements.
Fonts was one of the critical thing to chose as we were serving a very abstract kind of a sector which it self is so bold that it dosen’t seek for any explanation.
The hardest part was not only understanding this complex model but also implementing it both in Car Dashboard and Mobile App.
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An established User Experience Designer who loves to get his hands dirty with digital values of colors and interfaces.
Designing for self since 2008, and for customers since 2014.