I Do
Design

I design digital experiences that feel effortless—whether on web, mobile, TV, or even in your car.

HackerRank Engage
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Event creation time reduced by 80% (from 12-16 weeks to 2-5 days)
Setting up an event at HackerRank felt like running a marathon—too many steps, approvals, and bottlenecks. We redesigned the process with a phased AI-powered approach, making event creation effortless. By reducing manual inputs, auto-filling details, and introducing AI-generated content, we cut event setup time dramatically.

Our focus was on automation, smart defaults, and user control, ensuring organizers could go from idea to event in minutes, not months.

Coming Soon
Design Stratgey
User research
Product Design
Emeritus
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Course completion rates increased by 28% and support tickets reduced by 30%.
The Learner Dashboard was outdated and confusing, leading to student frustration and drop-offs. Our goal was to simplify navigation, improve course tracking, and create an engaging learning experience.

By designing a Personalized Homepage, we helped learners track progress, stay informed about deadlines, and seamlessly continue their courses.

A phased rollout ensured smooth adoption while AI-driven guidance boosted motivation.

Coming Soon
Stakeholder Collaboration
User Research
Product Design
Wakao App
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D1 retention increased to 50%, challenge completion rates up by 40%
Wakao needed a fresh take on engagement. Originally a UGC platform for music and dance battles, the app struggled with retention. Our goal was to shift from passive content consumption to interactive participation.

By introducing a 1v1 challenge format, simplifying the challenge funnel, and making interactions more meaningful, we created an experience that was fun, competitive, and sticky. Users felt excited about creating challenges, saw value early, and kept coming back.

coming soon
Design Stratgey
User research
Product Design
ArtistOne
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Giving artists control over their own music.
What started as a small startup grew into a globally used music app with 160K+ artists.

We realized that prioritizing artist insights was critical to scaling the product. Creating an analytics tool wasn’t enough—we wanted to go beyond numbers and help artists feel truly connected with their fans.

ArtistOne was built to give indie and mid-tier artists the same data-driven power as top-label musicians, helping them track engagement, optimize discoverability, and turn audience insights into action.

Use Live Product
Coming Soon
Product Stratgey
User Research
Product Design
JioSaavn Web
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79,910 users acquired on the first day, a 17% increase in pro subscribers through the web.
4m+ users were using the jiosaavn web version with outdated, clunky, and inconsistent experience with 63% of users struggling on mobile web

Our goal was to modernize the UX, streamline music access, and seamlessly transition users to the app. We focused on improving discoverability, usability, and acquisition funnels—ensuring a frictionless journey from search to streaming while nudging users toward app installs.

Use Live Product
Coming Soon
Acquisition Funnel Optimization
Product Design
Design system for web
Feedo
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Real-time feedback and smart analysis for your digital meetings.
The sudden increase in zoom meetings was a big bummer - I couldn't find an app that did what I was looking for. Something that can assist people like me and me in and out of the meetings. Something that can point out my poor communication habits and give honest real-time feedback. Something that helps me grow as a communicator. Think of it as Grammarly but for video calls.

We just started working on our v2. Our mission is to Create a valuable platform for people to be confident when they speak.

Use Live Product
Coming Soon
Conceptualization
Research
Product Design
JioSaavnTV
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Music is what we do best. But seeing music too –
wouldn’t that be something?
Music streaming thrived on mobile, but TV was an afterthought. With the rise of smart TVs and lean-back entertainment, we saw an opportunity to bring JioSaavn to the big screen. Our goal was to create a seamless, intuitive, and immersive TV music experience—making music as effortless as watching a show. We focused on simplifying interactions, optimizing usability, and driving adoption across STB, FireStick, and Android TV.


Coming Soon
Design Strategy
Product Design
Usability
MG Car
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JioSaavn now powers in-car music for MG Astor, Hector, ZS EV, Ola Play & more
Music on the go should be effortless. As part of JioSaavn’s New Initiatives team, we designed an automotive-optimized music experience that integrates seamlessly into cars.

Our focus was on voice commands, intuitive controls, and a distraction-free UI, ensuring drivers can enjoy music without losing focus. In a world where apps fight for attention, we built one that blends in—delivering music, not distractions.


Coming Soon
Automotive UX
Voice UI Design
Product Strategy